Apple Watch Put Gold Band For Beyonce

The Apple Watch can be expected to hold the reign in technology, but now wants cross over into the luxury watch market.

The Apple Watch, set to release on April 24,has been sighted to have a new set of luxury wrist bands, one of which is made of 18k-solid, double-alloyed gold. The 18k Apple Watch Edition with an 18k-gold link bracelet hasn't been featured on their website and isn't anywhere up for sale, but  they put a gold band on it for the one and only Beyonce.

She hasn't been the only one spotted wearing the new watch, fashion icons such as Anna Wintour and Karl Lagerfiel have also been spotted. It isn't known if they actually had to pay for these watches, or they were given this watch as a present from Apple,but it most likely doesn't really matter either way. Spending 18,000 dollars is more like chump change for them.

Whether it’s Jason Statham wearing a rubber watch strap for Panerai, or Tim Cook in Palo Alto rocking a universal leather strap  on his Rolex, the Apple Watch is ready to take on  the luxury watch market and give competitors a run for its money. Which I previously mentioned and was adamant it would've never happened! But there is Apple marketing for you. It's seems Apple will market the Apple Watch with limited runs and exclusive bands, but especially on its most exclusive offering: The Watch Edition. 

Five Best Watches From the 2015 Golden Globes

Chris Pratt wearing A Panerai PAM 576
Photo courtesy Officine Panerai.

Watches don't generate much of the attention on awards night as wardrobe does, but for watch enthusiasts who tuned into the 2015 Golden Globes they ranked the best watches on the carpet. From Jeremy Renner to Chris Pratt, see who sported the best watches of 2015 Golden Globes.

Panerai Launches New Submersible Model Made from Carbon Fiber

Panerai PAM-616 Luminor Submersible 1950 Carbotech 
 Source

Lovers of the elegant but rugged Panerai watch company should rejoice. Panerai has just launched a new Luminor Submersible design completely unlike its previous models: it is made out of carbon fiber. Bloomberg Businessweek has reported on the Panerai PAM-616 Luminor Submersible 1950 Carbotech; a long and unfortunate name for a revolutionary new luxury wristwatch.

Traditionally, Panerai Luminor watches, while exquisitely crafted, have been made from more common materials for watch making, such as gold, silver, and stainless steel. This new line uses a type of carbon fiber material never previously used in watch making. While this is a much more difficult material to shape, Panerai has pulled it off, rendering an exquisite timepiece that is to the exact dimensions of its previous Luminor Submersible line.

The carbon fiber adds a striking ripple effect to the body of the watch. The ripples are created where layers of carbon fiber were pressed against one another, and then cut at a flattering angle to create rounded lines. The addition to the Submersible line is quite fitting, given that the carbon fiber ripples are somewhat evocative of the shadows cast by ripples of water. The timepieces feature a rubber strap. Should this wear out, or should the owner wish to add a little more color to the otherwise very somber looking piece, replacement straps can be obtained through the manufacturer or from third-party makers like RubberB. RubberB wrist straps are made to precisely fit the luxury watches for which they are made, but unlike their OEM replacement rivals, many feature unique colors that could be ideal for this otherwise somewhat somber looking $19,500 wristwatch.

The Panerai PAM-616 Luminor Submersible 1950 Carbotech features the P.9000 movement, one of Panerai's entry level in-house movements. It is automatic and has a 72 hour power reserve. Just a few years ago, entry level watches like this would have used inexpensive movements from external suppliers, so the move to in-house movements, even for entry level watches, demonstrates Panerai's commitment to luxury throughout its entire line.

What Your Watch Says About You.

Picking a watch to represent you is a hefty duty. It has a language of its own that should be synonymous with your personality and lifestyle. Before you indulge on a watch make sure you understand the reputation it may give you. See what your watch says about you.