The Netflix of Watches

Ever dreamed of proudly wearing a Vacheron Constantin or Panerai r567, but knew it was probably an unattainable goal of wearing a watch that costs as much as your car? For a majority of us the feat seems unrealistic, but now there is a new company that is allowing watch connoisseur to make their dreams come true.


Eleven James, has developed the Netflix for high-end watches. By simply signing up and obtaining a membership, watch enthusiasts can choose from different rental levels at accordingly priced subscription fees to make the program accessible to all types of watch wearers.it allows you to rent luxury depending on the membership you buy. Find out more about Eleven James and its program.

Five Best Watches From the 2015 Golden Globes

Chris Pratt wearing A Panerai PAM 576
Photo courtesy Officine Panerai.

Watches don't generate much of the attention on awards night as wardrobe does, but for watch enthusiasts who tuned into the 2015 Golden Globes they ranked the best watches on the carpet. From Jeremy Renner to Chris Pratt, see who sported the best watches of 2015 Golden Globes.

Panerai Launches New Submersible Model Made from Carbon Fiber

Panerai PAM-616 Luminor Submersible 1950 Carbotech 
 Source

Lovers of the elegant but rugged Panerai watch company should rejoice. Panerai has just launched a new Luminor Submersible design completely unlike its previous models: it is made out of carbon fiber. Bloomberg Businessweek has reported on the Panerai PAM-616 Luminor Submersible 1950 Carbotech; a long and unfortunate name for a revolutionary new luxury wristwatch.

Traditionally, Panerai Luminor watches, while exquisitely crafted, have been made from more common materials for watch making, such as gold, silver, and stainless steel. This new line uses a type of carbon fiber material never previously used in watch making. While this is a much more difficult material to shape, Panerai has pulled it off, rendering an exquisite timepiece that is to the exact dimensions of its previous Luminor Submersible line.

The carbon fiber adds a striking ripple effect to the body of the watch. The ripples are created where layers of carbon fiber were pressed against one another, and then cut at a flattering angle to create rounded lines. The addition to the Submersible line is quite fitting, given that the carbon fiber ripples are somewhat evocative of the shadows cast by ripples of water. The timepieces feature a rubber strap. Should this wear out, or should the owner wish to add a little more color to the otherwise very somber looking piece, replacement straps can be obtained through the manufacturer or from third-party makers like RubberB. RubberB wrist straps are made to precisely fit the luxury watches for which they are made, but unlike their OEM replacement rivals, many feature unique colors that could be ideal for this otherwise somewhat somber looking $19,500 wristwatch.

The Panerai PAM-616 Luminor Submersible 1950 Carbotech features the P.9000 movement, one of Panerai's entry level in-house movements. It is automatic and has a 72 hour power reserve. Just a few years ago, entry level watches like this would have used inexpensive movements from external suppliers, so the move to in-house movements, even for entry level watches, demonstrates Panerai's commitment to luxury throughout its entire line.

What Your Watch Says About You.

Picking a watch to represent you is a hefty duty. It has a language of its own that should be synonymous with your personality and lifestyle. Before you indulge on a watch make sure you understand the reputation it may give you. See what your watch says about you.

Panerai Luminor Watch Strap Line

The Panerai Luminor, Luminor 1950, and Luminor Submersible may be the ultimate accessories for your wardrobe, but the Rubber B watch strap provides the ultimate accessory for your watch.

The Luminor series of watches from Panerai are stunning timepieces. They are precision crafted from the finest materials by expert craftsmen, rendering them among the greatest luxury timepieces on the planet. While it is hard to improve on the near perfection of these watches, the Rubber B vulcanized rubber watch strap is one of the few ways to do it. These painstakingly engineered watch straps are precisely calibrated for the Luminor, 1950,and Submersible models. Each utilizes Rubber B's signature "Blocked Integration" engineering  to create a flawless, motionless flush mount to the Panerai case, fitting as well or better than the original Panerai watch strap itself.

Unlike Panerai's original strap, however, these are not traditional leather straps. They are made of pure vulcanized rubber, containing no rubber blends, bonding, or coating. This means the Rubber B Panerai wrist strap is not subject to harm from moisture, most abrasions, or sunlight. Instead, the watch strap will wear slowly, developing a beautiful patina as it does, shed all water, and provide a uniquely stylish element. The straps come in both traditional black and an array of colors to suit any taste. They are non toxic, non marking, and non allergenic. They also comes with their own 316L Stainless Steel Tang Buckles or can accommodate the original Panerai buckle to give a truly stock look.

The Rubber B Panerai watch straps are truly revolutionary in a number of ways. Their added style and functionality brilliantly compliment the Panerai watches' own elegant designs. With smartly engineered form and function, the Rubber B watch strap will likely compliment any Panerai wearer's wardrobe in an eye-catching and brilliantly refined manner that will turn heads and have people talking. These straps must truly be seen to be believed. You can see all of Rubber B's luxury rubber watch straps for Panerai watches on their wesbite