Panerai watches are long lasting timeless pieces that have built an easily recognizable brand. The release of the Apple watch is no threat to the Panerai brand, because a person who is buying a smart watch is really buying technology.
Its a different league of watches. The craftsmanship that goes into a Panerai watch. makes it classic art piece, attracting a different league of buyers. Smart watches target another type of audience. It could be possible that someone who buys a Panerai watch also has a smart watch.Read what officine Panerai’s managing director see's for the future of Panerai.
